Qatar Airways threw down a big gauntlet today in the world of premium class cabins. While primary rivals Etihad and Emirates (not to mention competition from around the globe) have focused on impressive First Class cabins, Qatar changed the game this morning at ITB Berlin.  There was a massive rush of press there but I managed to fight (almost literally) my way into the new cabin to give you a first look at the new seat!

I’ll follow up with full details soon but I wanted to get pictures to you fast.  Check out the pictures and my initial reaction below!

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Game. changed.

The Q Suite is an amazing concept that will put immense pressure on Qatar’s rivals.  Qatar Airways group chairman, His Excellency Mr. Akbar al Baker, was sure to point out that they had indeed patented this seat design to “make it harder for our competitors to copy us when we change the game”.  And change the game they did.  From double beds to fully enclosed suites, the Q Suite takes cues from what other airlines are doing in First Class and brings them to Business Class.

Like I said, full details to follow but wanted you to see it from me first!

(for a previous review I did of the existing Qatar Airways Business Class, click here)

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