My first ever camera was a Fuji X10. It was a tiny almost-pocketable point and shoot that took some absolutely beautiful images, some of my favorites in fact, like this one from St. Gilgen, Austria!

That Fuji had a 12MP sensor and was perfect while I was cutting my teeth as a new photographer and/or HDRing everything.  Now, most of you know I proudly shoot Sony cameras but Fuji announced a camera yesterday that has me intrigued: the Fuji XF10 (in typical black but also in the super cool Champagne Gold color!)

The XF10 has a 24-megapixel APS-C sensor with a fixed 28mm equivalent f2.8 lens.  While it doesn’t have some of the other analog controls that Fuji cameras are known for, it’s designed to be a really portable camera with a huge sensor.  Oh, and the price point is fantastic: only $500!

Most of the control dials that can be intimidating for some consumers are gone in lieu of a 3.0 inch LCD display on the back.  The screen doesn’t tilt or anything, which will annoy some folks but that’s a large enough screen that it should be ok.

Preorders are available now for August delivery!

Why am I interested in this camera?

I love my Sony cameras but there are two things: 1) they’re expensive AF and 2) even though they’re smaller than a DSLR (in most cases) they’re still not exactly small.  Sometimes I like walking around with something smaller and less obvious but I’d still like better image quality than my phone.  The comparable Sony camera would be the RX100 line of cameras but those are incredibly expensive and although they have an absurd amount of features I just don’t see myself ever using most of them.

The Fuji XF10 will have lots of JPG modes (although I shoot RAW most of the time) taking advantage of the legendary Fuji color processor and easy transfer capabilities to mobile devices for sharing pictures on social media as soon as they’re taken.

Basically I think this could be the perfect camera for people who are interested in a camera with a similar focal length to their smartphone but don’t want to deal with carrying around lenses or anything like that.

For $500 I think it’s worth a look, what do you think?  Let me know in the comments below!

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